Mass media Essay Example for Free

Mass media Essay From my point of view, I agree that the mass media, including TV, radio and newspaper have a great influence in shaping people ideas . Nowdays mass media is a form of progress of information and communication technology. Through the mass media that the more developed allows information spread easily in the community. Information in any form can be disseminated quickly and easily so that it affects the viewpoints, lifestyles, and culture of a nation. The rapid flow of information causes us not to be able to filter the messages. As a result subconsciously it little by little have been affecting pattern of behavior and culture in society. Long-standing culture and become a benchmark in society behave are now almost gone and escapes the attention of the community. As a result, the longer the social changes in the community began to surface a raised. The influence of the mass media on contemporary theory of the influence of media on society has been fostering the rapid reforms in society. The influence of the media with regard to other aspects such as the nature of the communicators, the content, information from the media itself, as well as the response from the community. Rapid development of information and communication technologies such as mass media, led to rapid changes everywhere. The Mass Media have gradually brought the community into a new cultural patterns and begin to determine the mindset and culture of community behavior. The Media tells people how decent standards of living for a human, thus indirectly causing the Community judge whether their neighborhoods have been worth or whether he has met the standard and this heavily influenced picture of what is seen, heard and read from the media. Message or information conveyed by the media could be a support community for the better, making the public feel happy to be themselves, feel quite deflating or otherwise trust him or feeling low than others. Existence of other behaviour pattern changes of lifestyle. Usually someone will imitate everything related to his idols are good in terms of dress, look, or how to speak her piece that reflects themselves his idols. The above are likely to be more influential on a generation. A socio-psychological, information flows that continue to hit our lives will give rise to various influences on the development of the soul, especially for children and teens. Their behavior patterns, little by little is affected by what they receive may be deviated from the stage of development of the soul as well as the norms in force. The positive effects of mass media on society is the society would gain something more news worthy. For example, news bombing of WTC and the war in Iraq, despite being in a different country but with proper information and information through the mass media. This will cause people to be more sensitive to the issues at. In addition, through the use of internet and telephone bimbit allow community out of its cocoon. For the conclusion, am agree that the mass media, including TV, radio and newspaper have a great influence in shaping people ideas.

Wireless Network Advantages and Disadvantages

Wireless Network Advantages and Disadvantages Advantages There are many advantages associated with installing a wireless network compared to a wired network such as mobility, cost-effectiveness and adaptability. Wireless Networking is relatively cheaper than wired Networks since they require no cables between the computers as well as lower long term costs due to less maintenance since there is less equipment. The reduction of cables also reduces the trip hazard caused by cables running along the floor in most homes. Most wireless network equipment is plug-and-play, which helps reduce the total cost such as vendor installation and eliminates redundancy is case of a system crash. Wireless Networking is also very mobile and versatile; it is adaptable to most situations and requirements. Wireless networks can easily be set up and dissembled, which is perfect for many people who are on temporary worksites/homes or leased space. It can also provide networking in places where regular wire cannot reach such as the backyard in a home situation. Access points can be used to boost the wireless signal range if required. Since portable workstations such as laptops have become popular, wireless networks can provide quick and easy access to the internet and workspaces for students and teachers in universities etc. It is also extremely easy to add other components onto this type of network such as easy installation of VoIP and printers etc without the need to configure ones computer. Disadvantages Since wireless networking is a relatively new and contingent form of networking, it is filled with it own hazards and problems such as unreliability and security. Wireless networks have limited bandwidth, hence they cannot support Video Teleconferencing(VTC). It is also limited in its expandability due to the lack of available wireless spectrum for it to occupy. Wireless Network can also be a security risk if not installed and maintained properly. Wireless networks don„ ¢t require any physical components to connect up to it such as wires, only a wireless adapter is required which significantly increases the accessibility of the network to potential hackers. This scenario is worsened if the network doesn„ ¢t contain a password since it can then be accessed by anyone with ease. Wireless networks also have an increased chance of jamming and interference due to external factors such as fog and dust storms or when a flying object such as an aeroplane passes over the field. When too many people in the same area use wireless networks, the band of air that they transmit signals on can become overloaded. Wired networks Advantages Wired networks have existed for a long times, therefore have developed exponentially over the recent years. Improvements have been made in the fields of speed, security and reliability. Wired networks offer the fastest transfer speed of all the networks. Gigabit Ethernet is currently the best choice for wired networks and provides speeds of up to one gigabit per second. This is almost three times faster than the best wireless connection available and almost ninety times faster than a regular connection. Wired networks consist of physical, fixed connects which are not prone to interference and fluctuations in available bandwidth caused by factors such as walls. Features such as shielding(adding an aluminium foil around the wires) and twisting at different strengths help reduce interference. Wired networks also have a better security system than wireless networks. The network itself is harder to connect to since it has to be physically connected to through wires which can become a hassle when trying to hack into it. It cannot be accessed from anywhere since the signals are not broadcasted. Disadvantages Wired networks mainly suffer the inverse of the advantages of a wireless network system such as lack of mobility and greater cost. Wireless network require greater resources such as cabling, switch/hub and network cards to install and to maintain therefore the initial and long term costs are much higher. It can also be a large loss when it has to be disassembled and reinstalled since they wiring has to be completely overhauled and is normally unusable after because of damage. Wired networks can also be a hassle to install new components into because of all the hardware required to do this. Cables and network cards are required to install new computers to the system and wires need to be drawn from the switch to the computers. The wiring can become messy and indistinguishable very quickly and can become a potential safety hazard due to the risk of triping. Wired Network Components Switch The network switch is a computer networking device that connects network segments, it connects the various parts of the network together like a convergence device. The network switch commonly refers to a network bridge that processes and routes data at the Data link layer (layer 2) of the OSI model. Switches that also process data at the Network layer are technically referred to as Multilayer switches. Network card A network interface card, network adapter, network interface controller (NIC), network interface card, or LAN adapter is a computer hardware component designed to allow computers to communicate over a computer network. It is both an OSI layer 1 (physical layer) and layer 2 (data link layer) device, as it provides physical access to a networking medium and provides a low-level addressing system through the use of MAC addresses. It allows users to connect to each other either by using cables or wirelessly Cabling: There are many types of cabling available but the two common groups are the copper cables and the fibre optic cables. There are two main types of copper cables, twisted pairs and coaxial cable. Twisted pairs are two insulated wires twisted around each other to for a twisted pair. This leads to a better electrical performance and a slightly higher bit rate than untwisted pairs. The twisting helps reduce interference by twisting at different tightness„ ¢ and by also adding in a layer of aluminium around it(shielded). They have become the most common form of transmission media cable today. Coaxial cables are two-wire conductors with a larger bandwidth than the twisted pair cables. The inner cable is heavily insulated so it is safe from bending and crushing and separated from the braided outer conductor. This outer cable is in turn insulated. The resultant electrical field occurs outside the coaxial cable, thus reducing the level of noise making the medium suitable for conducting high bit rates over longer distances than twisted pairs. Fibre Optics Fibre optic cables work through total internal reflection where a beam of light is passed through a hollow glass tube. There are two methods of transfer for this media, single mode and multi mode. Single mode optical fibre„ ¢s only carry a single ray of light that can vary in wavelength. The ray travels parallel to the length of the fibre and is often called the transverse mode since its electromagnetic vibrations occur perpendicular (transverse) to the length of the fiber. Multi mode is mostly used for communication over short distances. It utilizes multiple rays of light travelling through the same tube at the same time. Typical multimode links have data rates of 10 Megabit/s to 10 Gigabit/s over link lengths of up to 600 meters. Wireless Network Components Wireless Modem/Router A wireless router is a network device that performs the functions of a router but also includes the functions of a wireless access point. It is commonly used to allow access to the Internet or a computer network without the need for a cabled connection. It can function in a wired LAN (local area network), a wireless only LAN or a mixed wired/wireless network. A modem router also allows access to the internet for the whole network. Wireless Network Adapter A wireless network adapter allows a computing device to join a wireless LAN. Wireless network adapters contain a built-in radio transmitter and receiver. There are many three main types of adapters, traditional PCI wireless adapters are add-in cards designed for installation inside a desktop computer having a PCI bus. USB wireless adapters connect to the external USB port of a computer. Finally, so-called PC Card or PCMCIA wireless adapters insert into a narrow open bay on a notebook computer. Security Authentication Authentications are security measures designed to establish the validity of a transmission, message, or originator, or a means of verifying an individuals authorization to receive specific categories of information. E.g. Passwords. Firewall Firewalls can be implemented in either hardware or software, or a combination of both. Firewalls are frequently used to prevent unauthorized Internet users from accessing private networks connected to the Internet, especially intranets. All messages entering or leaving the intranet pass through the firewall, which examines each message and blocks those that do not meet the specified security criteria. Types of firewalls include packet filters, proxy servers, Application gateways and circuit level gateways. Encryption Encryption is the conversion of data into a form, called a cipher text that cannot be easily understood by unauthorized people. Decryption is the process of converting encrypted data back into its original form, so it can be understood. There are three types of encryption, manual, transparent and semi-transparent. Proposal: The most suitable network for this situation is a mixture of both wired and wireless networks. Offices two, three and four should be connected through physical wired connections to ensure maximum speed and reliability and the fastest possible connection with the server without creating a more permanent layout e.g. burying the wires. Fast Ethernet cabling will be used since extreme transfer speeds are not required for this situation. Office one should be connected to wireless which eradicates the need for cables. Since there is only one computer connected wirelessly the bandwidth is not shared allowing for ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¹Ã…“faster„ ¢ connection speed. There is also the added bonus of being able to connect laptops etc, which are becoming increasingly popular, to the network with ease. The switch and the router will be placed in office three along with the server since it will be the computer that is most frequently accessed, reducing the distance between it and t he switch should increase performance. The router/modem will be connected to an internet access point to allow for internet connection. Bibliography Advantages and Disadvantages of Wireless Networks http://faculty.ed.umuc.edu/~meinkej/inss690/khayat.pdf (accessed 10/9/10) www.netgear.co.uk/home_newnetwork_wiredwireless.php (accessed 8/09/10) Advantages and Disadvantages of Wired Networks http://www.see.ed.ac.uk/~dil/thesis_mosaic/subsection2_7_2_2.html (accessed 10/9/10) www.web-articles.info//Advantages-of-Wired-Networks-over-Wireless-Networks/ (accessed on the 8/9/10) Network Components http://en.wikipedia.org/wiki/Network_adapter (Accessed 10/09/10) http://www.teach-ict.com/as_a2/topics/networks/network%20components/network_components/index.htm (accessed 08/09/10)

The Cold War: A New History

The Cold War: A New History By 1945, World War II came to an end, but there was no victorious celebration or a promising future of hope for peace. The members of the Grand Alliance had already toasted their success in winning the war. However, the United States and the Soviet Union became wary of each other as they had very different goals regarding how to deal with Germany and eastern Europe. The competing visions of the two countries had led the world to fall under the shadow of the Cold War. In his one-volume-book The Cold War: A New History, John Lewis Gaddis examines the dynamics of the political conflicts that dominated the world from the end of World War II to the late 1980s. John Lewis Gaddis is currently the Robert A. Lowett professor of history at Yale University. He is a distinguished historian who had written six other books on the subject of the cold war. In 2005, he was also rewarded a National Humanities Medal by the National Endowment for the humanities (Gaddis, back of front cover). Unlike his previous six books, Gaddis was convinced by his students and agent to write a short, comprehensive, and accessible (Gaddis, pg x). He had intended to write his book for a new generation of readers for whom the Cold War was never current events' (Gaddis, pg x). From many research from the works other Cold War historians and as well as his own analysis, Gaddis created a masterpiece of work that leads his reader through the history of a fearful era and behind-the-scene strategies and thoughts on both sides of the war. His objectives were to reveal the underlying dynamics of the political struggles of the confrontation between the United States and the Soviet Union that shaped, and threatened to end, our lives (Gaddis, back of front cover) while intertwining with his own judgments of the historical events. The superpowers, the United States and the Soviet Union, may have collaborated together to end the World War II; however, their visions of shaping the postwar settlement of Germany and eastern Europe could not have been more different. As Gaddis had stated in his book, The tragedy was this: that victory would require the victors either to cease to be who they were, or to give up much of what they had hoped, by fighting the war, to attain (Gaddis, pg 6). Stalin of the Soviet Union desired security for himself, his regime, his country, and his ideology, in precisely that order (Gaddis, pg 6). He solely believed that his country deserved a lot of territories because of the wartime expenditures that caused the countrys land to be ravaged and the notorious, bloody casualties of an approximate of 27 million civilians that died as a result of World War II (Gaddis, pg 9). He also had a zealous dream which was influenced by the Marxist-Leninist ideology that communists would soon dominate Eur ope through patience because capitalists cannot comply with one another for long. On the other hand, unlike Stalin, the Americans had a less determined goal of grasping security and global influence of their democratic ideas. Most part of Americas history was isolated from the rest of the world until its involvement in World War I. Americans did not have to worry much about security since they were apart from the other continents up until their involvement in the world wars. Within time, the distrust between the United States and the Soviet Union intensified by major issues such as the Truman Doctrine, Marshall Plan, and especially the fear of the atomic bomb. President Truman announced to provide military and economic aid to Greece and Turkey along with a speech that publicized the aid program in supporting the free people to make their own destinies (which became known as the Truman Doctrine). As the Americans searched for an explanation of the Soviet behavior, George F. Kennan, a Foreign Service officer who served in the American embassy, found the problem that the Soviet Unions internally driven hostility toward the outside world (Gaddis, pg 31). After the Truman Doctrine, the Marshall Plan was devised as a solution to Kennans identification of problem, which was committing the United States to provide economic aid for the reconstruction of Europe. The Marshall Plan was intended to produce psychological benefits that would prevent Europeans to not tu rn towards communism as a solution for their hunger and poverty. According to Gaddis, the Marshall Plan was a trap to get Stalin to build the wall that would divide Europe, which was the blockade of Berlin (Gaddis, pg 32). The fear of the atomic bomb was probably most intensifying cause of the distrust between the two superpowers. The atomic bomb was developed by the Americans and British (without telling the Soviet), called the Manhattan Project, to use against Germany. When the bomb was used on Japan, Stalin reacted strongly, War is barbaric, but using the A-bomb is a superbarbarity (qtd. by Gaddis, pg 25). Not soon after, Soviet scientists devised atomic bombs in August 1949 to Stalins relief. Silently, Stalin and Truman both knew well enough how the atomic weapons can hardly be used without destroying the world. Gaddis analyzed how the two sides did not go into war, especially with the nuclear weapons involved because those weapons could very well end the world. The Cold War spends a good amount of time in examining the emergence of autonomy during the Cold War. However, Gaddis was not focusing on the decolonization of the various countries. Instead, the author dove into what was beneath the surface by showing how the non-alignment of independent countries had an advantage by not committing to either side of the Cold War. As Gaddis writes, if one superpower became too great, a smaller power could defend itself by threatening to align with the other superpower (pg. 124). Other countries such as North and South Korea, North and South Korea, and East and West German kept the two superpowers on their hooks. The weaknesses of those countries became their strength because if their countries collapsed, the countries may turn to communism (which is what the United States does not want) or capitalism (which is what the Soviet Union does not want). The best way to put to is in Gaddis words, a compelling form of Cold War blackmail: if you push me too h ard, my government will fall, and youll be sorry (pg. 130). In this short, comprehensive, and accessible book, Gaddis did an impressive job to discuss and condense down his judgments and the history of the entire era of the Cold War in a fewer than 300-pages of text. Gaddis divided his book into nine different chapters, in which each chapter covers a different topic that were occurring on both sides of the Cold War. Although each chapter covers a different topic, Gaddis subdivided each chapter into smaller sections, yet still able to compel the events or topics in a sequenced manner which allows the reader to follow along without confusion. In each topic, Gaddis does not only provide the hard facts that happen but examines and provides insightful analysis of how the events or ideologies influenced the leaders of the superpowers. This made it difficult to summarize and capture everything of what the author has to offer to the reader about an era that is commonly written about. In the center of the book, Gaddis provided sixteen pages of black-and-white photos that are organized in chronological order of the important people that made up the history of the Cold War as well as events. In addition, there were maps of Europe that added as a visual aid for the reader as the author explains territorial changes, bases, and alliances of the two superpowers. The author was very straightforward with what he had to say, which makes it easy to read and understand, and revealing to his audiences of what the superpower leaders were truly thinking of and their strategies in reaching their ambitions. However, there are flaws or bad choices of events that the author decided to take time to talk about. For instance, Gaddis spent two to three pages on the Watergate crisis, which led to the resignation of President Richard Nixon. As a reader, one may find how such an event is irrelevant to the Cold War. Overall, it was impressive of how the author organized the numerous events of the Cold War into a one-volume book. The writing style of Gaddis is very absorbing, which makes the book to be enjoyable to read. He chose great quotes from leaders and other people during that time that backs the judgments he makes. Also, he included little anecdotes that supplement his grand narrative of analysis of the various events of the Cold War. For example, every person who has some background knowledge of the Cold War knows that the atomic bombs were not used since the bombing of Hiroshima and Nagasaki. However, he started out on the second chapter telling the reader how General MacArthur commanded five atomic bombs to be dropped on the Chinese advancing down the Korean peninsula and two Soviet bombers took off from Vladivostok (Gaddis, pg. 48-49). I was momentarily fooled by this little fiction Gaddis created. The purpose of the story was to show how close the world was to have a nuclear-violent war that could virtually destroy the entire planet. I would definitely recommend this book to anyone who anyone who is interested in the Cold War because the book is not just a history book that provides hard facts about events, but also deep analysis of how the events influenced leaders during that era and the future of today. The book is not difficult to read but it would be better if the reader already had some background knowledge of the World War II and the Cold War. The book is worthy for a reader to take their time and absorb the analytical thoughts, examples, and anecdotes that the author conveys. Gaddis examines the different aspects of the events switching and back and forth between the perspectives of the two superpowers. While doing so, he guides the reader through the history of the Cold War without missing any of the commonly-known landmarks of the era providing a well-written narrative of the authors own interpretation and the history itself.

Where is International Law Heading? Essay -- International Law

1. Introduction International law can go through substantial changes if the privileged legal subjects, states, share a common will. Whenever the circumstances are such, the actors can convene a conference and after a series of negotiations, they might conclude an international agreement among themselves resulting in a new setup of international law. From a procedural point of view, therefore, it is rather simple to ‘make’ international law. If the substantive elements significantly overlap (i.e. common denominator of state interests), international law can be altered in line with the will of the parties. This essay deals with four such fields which have significantly been modified during the post-1940 period: human rights, environmental law, law of the sea, and space law. The first two are of particular importance as they have overarching effects in relation to other legal fields. All the legal transformations identified in this paper, I argue, point into one direction: a less salient principle of sovereign equality and ever-increasing important transnational regimes. Today, the absolute authority of a state over its territory and population is under more limitations than it was seventy years ago. 2. Human Rights The evolution of human rights is a remarkable process in the Post-World War II international law. Human rights went through a very influential change following 1945 as a result of the massive violations of human rights taking place during the Second World War. The next sixty years were marked by the development of sophisticated international human rights treaties. General human rights gradually climbed up to the international level and joined the club of slavery and labor rights. The adoption of the UN Char... ...ntric and sovereignty-focused set of rules. However, these implications should be handled carefully as sovereign equality of states is still, and it remains so in the foreseeable future, the dominant feature of international relations. Works Cited 1. Anton-Mathew-Morgan. In R. 2. Aust. In R. 3. Byers-Chesterman. In R. 4. Cassese. In R. 5. Crawford-Olleson. In R. 6. Evans. In R. 7. Fitzmaurice. In R. 8. Franca’s presentation. 9. Freestone-Salman. In R. 10. http://www.nationsencyclopedia.com/United-Nations/Law-of-the-Sea.html 11. http://www.un.org/Depts/los/convention_agreements/convention_historical_perspective.htm 12. Openheim. In R. 13. Rio Declaration 14. Sands. In R. 15. Slide on ’The nine pillars of the common heritage of mankind’. 16. Slides on ’History’ 17. Slides on ‘Climate Change’ 18. Tuerk. In R. 19. UN Charter 20. UNHCR. In R. Where is International Law Heading? Essay -- International Law 1. Introduction International law can go through substantial changes if the privileged legal subjects, states, share a common will. Whenever the circumstances are such, the actors can convene a conference and after a series of negotiations, they might conclude an international agreement among themselves resulting in a new setup of international law. From a procedural point of view, therefore, it is rather simple to ‘make’ international law. If the substantive elements significantly overlap (i.e. common denominator of state interests), international law can be altered in line with the will of the parties. This essay deals with four such fields which have significantly been modified during the post-1940 period: human rights, environmental law, law of the sea, and space law. The first two are of particular importance as they have overarching effects in relation to other legal fields. All the legal transformations identified in this paper, I argue, point into one direction: a less salient principle of sovereign equality and ever-increasing important transnational regimes. Today, the absolute authority of a state over its territory and population is under more limitations than it was seventy years ago. 2. Human Rights The evolution of human rights is a remarkable process in the Post-World War II international law. Human rights went through a very influential change following 1945 as a result of the massive violations of human rights taking place during the Second World War. The next sixty years were marked by the development of sophisticated international human rights treaties. General human rights gradually climbed up to the international level and joined the club of slavery and labor rights. The adoption of the UN Char... ...ntric and sovereignty-focused set of rules. However, these implications should be handled carefully as sovereign equality of states is still, and it remains so in the foreseeable future, the dominant feature of international relations. Works Cited 1. Anton-Mathew-Morgan. In R. 2. Aust. In R. 3. Byers-Chesterman. In R. 4. Cassese. In R. 5. Crawford-Olleson. In R. 6. Evans. In R. 7. Fitzmaurice. In R. 8. Franca’s presentation. 9. Freestone-Salman. In R. 10. http://www.nationsencyclopedia.com/United-Nations/Law-of-the-Sea.html 11. http://www.un.org/Depts/los/convention_agreements/convention_historical_perspective.htm 12. Openheim. In R. 13. Rio Declaration 14. Sands. In R. 15. Slide on ’The nine pillars of the common heritage of mankind’. 16. Slides on ’History’ 17. Slides on ‘Climate Change’ 18. Tuerk. In R. 19. UN Charter 20. UNHCR. In R.

Sainsburys Analysis and Recommendations Essay -- Business Management

Sainsburys Analysis and Recommendations Management Styles There are three main types of management styles. These are autocratic, consultative and democratic. Autocratic ---------- The autocratic management style is one where the manager is used to give instructions. They tell people what to do instead of asking for their opinion on the matter in hand. The manager is the only person contributing to the decision making process in the business. Consultative ------------ The consultative management style is where managers consult other people before making a decision. This management style is the opposite to autocratic. This type of management style wants to collect more sources of information and opinions before any final decision is made. To do this successfully the business will have good communication channels so that the employees are able to give their opinions easily. The consultative manager will have to have listening skills and also the ability to create the right sorts of channels to consult other people. Things such as newsletters team briefings or suggestion boxes could be introduced to gather employee's ideas and opinions. Democratic The democratic management style involves empowerment. Individual employees and teams are given the responsibility to make their own decisions. The individuals or team is then held responsible for the decisions that it chooses to make. The manager will have to feel comfortable with their employees and have a good understanding of them and decisions that they are making so that he/she doesn't fall behind on what the business is doing. They will need contin... ... communication within stores would make the employees feel more part of a team. If sainsburys were to relay less on post-it notes stuck on walls and actually speak to individuals about issues in the store I think employees would feel happier. As I discussed before, daily team talks with employees who started first thing. These would only last five minutes and be about issues that employees would need to know for example how much the store is taking, how much it needs to take to reach its target, things to look out for e.g. doggie cheques. Each department would do this. Employees who didn't start first thing would have to read this team talk and sign it before starting work. If employees found working more enjoyable and it had more of a team atmosphere within sainsburys it would hopefully lead to a lower staff turnover.

Society Does Emphasis on Phsycal Appearance

Beauty and Vibrancy It is important to take care of yourself and try to look your best. Letting your looks go or becoming unhealthy and sloppy is unappealing and disrespectful to yourself and those you love. On the other hand, when people focus exclusively on how they look in a vain effort to seek validation, they lose a certain vibrancy that comes from depth and self-confidence. In today’s society of never-ending nips and tucks, we forget that the essence of beauty stems from a person’s inner vitality and depth. Vitality often results from leading a multi-dimensional life that involves pursuing one’s passions, being creative, having purpose, and carrying on meaningful relationships. Demeanor True beauty is reflected more by demeanor than by a person’s perfect features. In his autobiography, Alan Alda describes being backstage watching an actress play the part of a hideous woman. Alda thought the actress was perfect for the part—she was ugly, had thick fingers, no neck, and a pudgy nose. He was shocked when in the last act, she transformed into a beautiful woman without any change in makeup. Her fingers and neck actually became slender and long, and her face suddenly looked regal. He realized that the most dramatic transformation comes from the way people hold themselves. Self-Assurance Attractiveness is also a reflection of how we view ourselves. I have a cousin who has a long scar down one side of his face from an accident. When he was a teenager, his father told him that he looked disfigured and pressured him to get plastic surgery. Embarrassed by his scar, he decided to get the surgery. A few days beforehand, his sister in law—a British catwalk model whom he adored—caught sight of him looking in the mirror while covering the â€Å"damaged† side of his face with shaving cream to see how it would look if it were gone. When he told her about the impending surgery, she leaned toward him and whispered emphatically, â€Å"Don’t do it. It’s dreadfully sexy. † Her comment transformed the way he viewed his physical appearance, and needless to say, he kept the scar as an asset. Why People Seek Beauty Being admired for being attractive feels good. When something feels good, it’s easy to want more of it, whether it’s beauty, wealth, popularity, fame, food, or wine. A dentist once told me â€Å"You can never be too beautiful or too rich. † Yet, there is a point where too much focus on beauty (or anything else) tragically takes away from other important facets of your life. Desperate efforts to look young or sexy sends the message that you have nothing to offer but your youth and beauty. A person with perfect features and flawless skin who feels insecure and resentful cannot, and does not, radiate beauty, only anxiety. When people start â€Å"running for their lives†Ã¢â‚¬â€i. . , running to plastic surgeons biannually, the message they send is one of fear and insecurity. There will always be younger and more beautiful people, so why not appreciate and cultivate greater depth and breadth within ourselves? How others view you does not lead to fulfillment. Too much emphasis on our looks steals from us th e enjoyment of many other pursuits—intellectual, athletic, and spiritual, for example. How we look has little to do with the fulfillment that comes from meaningful relationships, humor, and creativity, as well as from work, wisdom, solitude, and philanthropy. Skin-deep beauty, particularly if manufactured, will only attract others who are not interested in much else. Lacking depth and substance, even the most gorgeous woman or handsome man will receive only superficial and short-term interest from others, usually from people looking for a hot evening, a trophy wife, or a cabana boy. Self-Presentation Imagine being extremely beautiful or handsome, and receiving endless adulation. Although the attention may feel good, it can also create increased dependency on other people’s opinion of how you appear. This dependency develops into a tendency toward self-presentation, that is, presenting only the parts of yourself that will get a desired reaction. You become afraid of developing wrinkles—even smile wrinkles–or showing up without makeup. Your fear of losing admiration has the paradoxical impact of increasing fear of rejection about aspects of yourself that remain undisclosed—other interests and ideas. The interesting thing about beauty is that there isn’t one measure for it, even in one short lifetime. Styles of clothes change, as do the concepts of beauty. The emaciated look may be in now, but not historically so. In â€Å"Fiddler on the Roof,† one of the lines is â€Å"If I were a rich man, my wife would have a double chin. † Historical excesses in forced or artificial beauty point to the transitory nature of our own current preferences: African or South American wooden plugs in ear lobes to stretch out the lobes; the old Chinese custom of binding little girls’ feet to keep them small; the Poof, made popular by Marie Antoinette, whose hairdresser piled pads and pomades to raise the hair three feet high—all come and gone. Beauty care customs that are often viewed as â€Å"must-have† in their time can seem almost ludicrous by other cultures in a later era. But at the time, beauty products are endowed with the promise of helping us conform with current trends. Attitude In reality, true beauty is without artifice. Your character eventually shines through any amount of make up or plastic surgery. The way you treat others is remembered always, no matter how flawless your complexion. I’m all for continuing to do things that will preserve or enhance what nature has given us—that may include having work done for some. But the key lies in choosing a positive attitude about life rather than allowing desperation to take over. Knowing and accepting our aging process liberates us to pursue our life through our own lens, not someone else’s. Acceptance and confidence in yourself can sustain passion in a relationship better than liposuction and restilin. With each year, the inner self expresses itself more strongly in each line and wrinkle. It becomes impossible to hide your true self. Each person has his or her own individual passions and life experiences that are often best reflected in those very wrinkles we abhor. If we choose to have the expression of our life erased, what does that say about ourselves? Modified or not, the face becomes the true mirror of the soul. We tend to replicate objects we consider beautiful because it can make us feel better about ourselves. Surrounding ourselves with beauty and/or making ourselves look beautiful can help one boost up there self esteem and confidence. By replicating beauty it shows that one is not strong enough to show public who he/she really is. Replicating beauty is a shield to hide ones real self and personality, and modeling themselves to fit within the standards placed on them by society. Certain things such as makeup and accessories usually used by women, to replicate beauty are usually used to hide ones inner self. These items are to hide ones true beauty and to show a beauty that is more popular or fashionable to fit in with society. Society may have their own view of beauty, for example nice facial complexion, a certain body size and a certain way to act. See beauty can be judged on many bases but reality has made man perceive it as only physical. Society has gone so far in replicating objects we consider beautiful that they have gone to all extremes. Items such as a nice expensive car or a huge house are used for one to feel that they are surrounded by beauty. These items are usually used as a footstone to make someone feel better about them and also expect a certain reward or treatment from others because of the items of huge financial status. People want society to judge them on the objects they have as if these objects provide them with the beauty they have worked so hard to replicate. They are often scared that people may not like them for who they really are and instead hide behind these items.

Ethical Issues in India Essay

For Subject Business Ethics & Corporate Governance 2G Spectrum Scam We have had a number of scams in India; but none bigger than the scam involving the process of allocating unified access service licenses. †¢It is Rs.1.76-lakh crore worth of scam. The amount is approximately 2% of national GDP or 1/3 of current tax revenue of India. It is also equals to annual income of telecom service sector. †¢The former Telecom minister A Raja who according to the CAG, has evaded norms at every level as he carried out the dubious 2G license awards in 2008 at a throw-away price which were pegged at 2001 prices. Beneficiaries: Reliance Communication allegedly had stake 10.7% of in swan telecom.But according to rule a telecom operator cannot own more than 10% stake in another telecom operator company operating  in  same  area. Unitech had no experience in telecom sector but according to rule the license should be given to those who have experience in telecom sector. They got license for throw away price of Rs. 1661 crore. It sold its 60% stake to Telenor at Rs. 6200 crore. Swan Telecom got license for Rs. 1500 Crore.it sold 45% stake to UAE based Etisalat at Rs. 9800  crore. Swan  Telecom  had  no  experience  in  telecom  sector. Other beneficiaries include Datcom solution, Loop Telecom, Tata teleservice, STel ltd, Idea cellular & spice communication. Ethical issues: With outbreak of 2G scam following ethical issues on the part of Government, Regulatory bodies, Media & industry came into forefront. Governance: Spirit of collective responsibility not conserved.  Seemed like throwback to the license raj era. Regulation: Toothless with only advisory powers. Insufficient manpower worsens the situation  Appointment process aid conflict of interests  Proper decentralization of powers & implementation of existing rules may have prevented this scam. Media should understand its responsibility towards people of India. Adequate power & resources should make available to regulatory bodies. Common Wealth Games Fraud The Delhi Common Wealth Games (CWG) investigations by Central Vigilance Commission (CVC) revealed irregularities and fraudulent practices adopted by the organization committee members.  The estimated figure for misappropriation of funds is Rs 8000 crore (Rs 80,000 million). The investigations have recently commenced and the problems reported are as follows. †¢ Purchase contracts signed with varying rates for the same product †¢Prices over-inflated in some contracts †¢Contracts given to relatives and friends †¢Sub-standard products purchased †¢Vendor payments made without confirming quality and delivery †¢Payments made to non-existent vendors The organization committee members ignored the Prevention of Corruption Act and government procedures for contracts and tenders. Ethical issues: From the perspective of purchasing process, the following ethical issues are apparent: †¢ Improper and inadequate vendor selection and evaluation procedures were followed. †¢Conflict of interest was not disclosed while signing contracts with related parties. †¢Tenders were not given to bidders quoting lowest price of the product. †¢Vendors did not deliver the contracted quality and quantity as per the delivery schedule. †¢Vendors were not penalized for sub-standard quality or late delivery. †¢Vendor payments were not linked to delivery of products or completion of deliverables. †¢There was no segregation of duties. The same officials authorized the contract and approved payments. An independent evaluation of contracts by risk managers may have prevented misappropriation of funds. A periodic audit by government agencies could have highlighted these issues at an earlier stage. As Comptroller and Auditor General (CAG) group is required to conduct periodic audits of all government expenses, it is surprising that these issues were not discovered earlier. This clearly indicates miss-utilization of public funds. Adarsh Scam A tall building is built in Colaba area of mumbai just adjacent to lands of Indian navy, now as per navy this building is security threat for its assets and as per law it is illegal to build such structures near defence land. Now another issue is that the land on which the Adarasha society ( building) has been built is allocated for relocation of families of Kargil war Martyrs. but thing happened is that the society was granted permission under name of Kargil war heroes and most of the flats were allocated to relatives of maharashtra ministers Now from looking to a facts it gives impression that biggest culprits in this scam are ministers of maharashtra who sanctioned the permission, bureaucrats who had sufficient money to purchase flats in the society on the name of their relatives, So overall looking scam is result of joint Venture of bureaucracy and politicians of Maharashtra. Ethical issues: †¢Why objection is taken after completion of building and not during the building was being built? †¢Power to give land at discounted rate should be more transparent. Government should bring more transparency in process of giving land at discounted rate. They should monitor whether housing societies or organizations are following rule applicable to them. ‘Adarsh scam’ in Pune Details of another land scam have surfaced from Pune in which high ranking army, police, civil, transport and urban land department officials had joined to grab houses in what was meant to be a defense society. Documents in possession of TIMES NOW prove that Defense Personnel Housing Society (DPCHS), which was supposed to house Kargil war widows, has illegally been sold off to bureaucrats. The list of allottees in this society also includes the personal secretaries of former Maharashtra Chief Minister Vilasrao Deshmukh and Narayan Rane. The DPCHS, which was formed by defense personnel, had applied to the district collector for allotment of land for a housing society in 2003. In response, the government had allotted 1.86 hectares in Lohegaon. In 2003 the society was alloted the land which was meant for Kargil war widows. However, in 2010 the society filed a fresh list of allottees 100 of which included bureaucrats. The Pune collector has cracked down on the society and ordered an inquiry into the irregularities. Ethical issues: †¢The DPCHS was fromed for defense personnel. At present it has 200 members. Nearly 50 per cent of the members are employees at various government departments. †¢Power to give land at discounted rate should be more transparent. Government should bring more transparency in process of giving land at discounted rate. They should monitor whether housing societies or organizations are following rule applicable to them. The loan scam The economic offences wing of the Central Bureau of Investigation on unearthed a major fake housing loan racket and arrested eight officials from various banks on graft charges. CBI arrested CEO of LIC Housing Finance Ramachandran Nair and seven others senior bankers in connection with a housing finance racket. Apart from Nair, those arrested are Naresh K Chopra, Secretary (Investment), LIC, R N Tayal, General Manager of Bank of India (Delhi), Maninder Singh Johar, Director (Chartered Accountant) of Central Bank of India, Venkoba Gujjal and Dy General Manager of Punjab National Bank (Delhi). Rajesh Sharma, CMD of Mumbai based firm Money Matters Ltd and two of its employees Suresh Gattani and Sanjay Sharma were among those arrested. The bank officials allegedly colluded with the firm to sanction large scale corporate loans, overriding mandatory conditions for such approvals along with other irregularities. The Finance Ministry said it would explore the possibility of instituting a departmental inquiry into the housing finance racket that led to arrest of senior officials of the LIC Housing Finance and public sector banks. The CBI has alleged that Naresh Chopra, secretary (investment) LIC, had assured Rajesh Sharma of Money Matters that he would â€Å"disfavour the proposal of DB Realty, which had approached it for a loan through some other agent.† Subsequently , DB Realty approached Money Matters and got a loan worth Rs 200 crore sanctioned and disbursed within four months. Ethical issues: †¢Role of intermediaries such as money matters is suspicious in entire scam. †¢Too much power in the hands of a very few. There should be greater transparency in giving loan by financial institutes. there is need to destroy such rackets in financial institutes & banks. Air India charged double fare to rescue Indians in Egypt. The 320 Indians who were evacuated on the special Air India (AI) flight had to pay more than double the cost of a single ticket from Cairo to Mumbai. A one-way ticket in this sector averages at Rs 17,000-20,000, but stranded travelers said they had to pay Rs 45,000 before they were assured of a seat on the AI 160 flight to Mumbai. For a few people, the fare was as high as Rs 55,000. Tourists and honeymooners, many of whom were on a budget and did not have access to immediate funds, were the worst hit. Many fliers complained that they had to pay cash on the spot to be able to procure a flight ticket. AI flight was a boon because our earlier flight had been cancelled. But they had to pay double money on the spot to get on the plane. At the end of a holiday, most people do not have so much cash in hand. Ethical issues: †¢AI took undue advantage of Emergency situation. †¢Air India should understand the responsibility towards Indians. There should be transparency in fare of airlines especially during time of emergency. Rs.300 Crore Citibank Fraud Mr. Shivraj Puri, an employee of Gurgoan branch had siphoned of money from 40 high networth investors (HNI) amounting to Rs 400 crore. Mr. Shivraj Puri is a Senior Relationship Manager in Citibank Gurgoan branch. He used a forged notification of Securities & Exchange Board of India (SEBI) stating that few select clients would earn higher returns (18% to 20%) if they invested in his suggested schemes. He invested the money obtained from HNI in the stock market in his personal capacity over a period of few months. He invested money in share market through brokage firms Religare and Bonanza the main client affected by the fraud is Hero Honda group and the amount diverted is to the tune of Rs 200 crore (USD 44.67 million).  Mr. Sanjay Gupta, Assistant Vice President in the accounts office of Hero Corporate Services have formed two finance companies BG Finance and G2S Consultancy and diverted Hero group promoter funds in these two companies. These funds were then fraudulently invested by Mr. Shivraj Puri of Citibank. Mr. Sanjay Gupta has allegedly taken Rs 20 crore (USD 4.46 million) as commission from Mr. Shivraj Puri for diverting these funds. It is suspected that Mr. Sanjay Gupta was aware of the forged SEBI letter but recommended the investment to a number of people. Ethical issues: †¢Lack of control and supervision on the activities of the Relationship Manager. †¢Religare and Bonanza should have questioned the source of funds of Mr. Puri as he is a salaried employee. †¢The fraud department was alerted by the customer complaints. This raises questions on fraud detection and monitoring procedures implemented at the bank. Banks & financial institutes should monitor suspicious transactions with special emphasis on HNI accounts. There should be adequate control over relationship managers activities. India’s latest rice scam involves Rs 200,000 crore The latest of the scam series in India, the UP rice scam could be the biggest of them all, even outdistancing the so called 2G Spectrum scam. According to reports, a huge stock of food grain meant for distribution under the Antyodaya, Annapurna and Mid-Day Meal schemes was smuggled outside the state and even the country to Bangladesh, Nepal and other nations. It is believed that top officials of the state as well as the central government colluded to divert the food grain between 2001 and 2007. The scam involves goofing up of rice worth Rs 200,000 crore. It was a scam that stretched to almost 7 years and 300 FIRs. The scam was reported in Uttar Pradesh in the period when Samajwadi Party leader Mulayam Singh Yadev was the chief minister of the UP. This food grain was for poor people either free or at highly subsidies rate. Ethical issues: Food grains meant for poor had been smuggled into the open market and also into the neighboring countries and none of that could have happened without the involvement of higher authorities. Transportation by goods trains to far off corners of the country indicated that smuggling happened in collusion with different authorities. No action was taken in last 10 years. Distribution system of food grain for poor people should be more transparent. it should be more accountable. It is necessary to break such rackets in public distribution system to avoid national loss. Proper use of technology such as GPS tracker, RFID tag can make distribution more efficient. There is need for frequent checks.